Q4 2008 Sales Increase for Health and Safety Products Company
Kidz-Med Inc. Experiences Increase in Sales at Pharmacy Retail Level, Kidz-Med Thermofocus 5-in-1 Debuts on "Fox & Friends"Weston, FL - February 2, 2009 -- American Scientific Resources (Pink Sheets: ASFX) today announced that pharmacy retail sales alone increased by 38% in the 4th quarter of 2008 compared to the 4th quarter of 2007. The health and safety products company reports that despite the economic recession, since implementing particular offline and online marketing communications and PR strategies, the company's subsidiary, Kidz-Med, has seen a marked increase in sales of the Thermofocus(r) 5-in-1 non-contact thermometer being distributed through one of their pharmacy retail vendors.
Dr. Christopher F. Tirotta, MD, MBA, CEO of American Scientific Resources states, "The Kidz-Med Thermofocus has been available in stores nationwide at the retail pharmacy level since the fall of 2007, and to see such fantastic results is certainly an achievement given in-store promotion was not a contributing sales factor during the fourth quarter of 2008."
He continues, "I am also pleased to report on an additional triumph of which retail pharmacy sales alone more than doubled from November of 2008 to December of 2008. December sales at the retail pharmacy level totaled 4,100 and November sales totaled ,240."
Management remains optimistic of the trend in sales and marketing for its health and safety product lines and expects to continue implementing the current strategies (Q4 2008 retail pharmacy sales alone totaled 6,560 compared to Q4 2007 retail pharmacy sales which totaled 2,440).
The Company's mission is to search the globe for innovative health and safety products not yet available in the American market and introduce, distribute and market them in North America. The health and safety products specialist already distributes several products throughout the United States. (A corporate profile is available at AudioStocks.com.)
Thermofocus 5-in-1, the Company's flagship health and safety product (pictured here), allows parents and doctors to measure the temperature of infants or sick, combative toddlers in a safe, non-invasive, non-threatening way. Because the product works so quickly-in seconds, not minutes as with other thermometers-and it does not have contact with the skin, the Company believes the product will gain widespread acceptance in North America, just as it already has in the UK, Europe and Asia.
As U.S. distributor for the Thermofocus 5-in-1, the Company has already placed the health product at approximately 6,500 Walgreens stores and at various nationwide stores through the largest retail toy and baby products chain in the world.
"Our online and offline strategies have proved advantageous, therefore, management has high hopes of achieving much more success in the future," says Dr. Tirotta.
Kidz-Med Thermofocus 5-in-1 debuts on "Fox & Friends", Time Change
On Friday, January 30, 2009, the company announced that the Thermofocus 5-in-1 would debut at 7:50am EST on the Fox News Network's "Fox & Friends" morning program (http://www.foxnews.com/foxfriends/), Sunday February 1, 2009. The time was changed, and the segment aired at 9:50am EST.
The Thermofocus 5-in-1 amazed broadcasters, and national child safety expert, Alison Rhodes, who endorses the Thermofocus 5-in-1 as one of the "Great Safety Innovations in 2009" on Safetymom.com.
About American Scientific Resources, Inc.
American Scientific Resources, Inc. is a leading provider of innovative next-generation, health, medical, and safety products distributed primarily through nationwide retailers, medical suppliers, infomercials and on-line sites by the Company's subsidiary, Kidz-Med Inc. Additional information about ASFX may be found at www.americansci.com.
Notice Regarding Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects", "intends", "anticipates", "will", or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with Securities and Exchange Commission.
# # #