World's First Non-Contact Thermometer Manufacturer Receives Prestigious Award

Weston, FL -November 5, 2008-Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX), is pleased to report that the worldwide leader of market intelligence, Frost & Sullivan, bestowed the 2008 European Temperature Monitoring Devices Technology Innovation Award (short read) upon Tecnimed srl, the manufacturer of Kidz-Med's flagship product, the Thermofocus 5-in-1 non-contact thermometer, the world's first non-contact thermometer.

The award was given to Tecnimed for its innovation in introducing the first non-contact clinical thermometer in the world, the Thermofocus. In choosing a recipient, Frost & Sullivan tracks emerging technologies, and also uses specific methodologies to rank participants. Tecnimed received the number one industry rank.

Francesco Bellifemine, Tecnimed's president states, "It is an honor to be Frost & Sullivan's choice of the year as a technological innovator. As we continue to expand awareness for the Thermofocus, this award will give enormous credibility to the purchasing decision makers of top retail stores."

"As a meticulous pioneer in the healthcare industry, Tecnimed deserved an accolade of this magnitude. This award re-affirms our reasoning behind stating that this thermometer is going to become the gold standard in thermometry," states Dr. Christopher F. Tirotta, CEO of American Scientific Resources, Inc.

Kidz-Med distributes the Thermofocus nationwide through Walgreens, the leading worldwide specialty baby retailer, online retail sites and Kidzmed.com. It was also included in an independent clinical study conducted by the University of Milan in 2007, which proved that the thermometer was as accurate as rectal and ear thermometers.

About Kidz-Med, Inc.

A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or the corporate web site, www.americansci.com.


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