CEO Letter
I would like to take this opportunity to update our valued shareholders on the progress at American Scientific Resources, Inc (ASFX).As you may remember, the stock market started heading south around the turn of the year, and major news organizations also began bandying the word "recession." Wall Street has since become unglued, particularly over the past several weeks, and the word "recession" is being used more often than not. Despite the market turmoil, ASFX continues to push through economical obstacles and achieve progress. Outlined herein are my answers to questions that have risen recently, and are in no particular order of importance.
Current share structure. As of September 30, 2008, there are 242,739,928 shares outstanding, 118,228,466 restricted shares and 124,511,462 free trading shares.
Walgreens recent activity and projections. During Q3, nearly 2000 units were sold at Walgreens. Now that the cough /cold season is upon us, volume is expected to increase. During October, November and December of 2007, approximately 2400 units were sold. Due to increased awareness, numbers are expected to surpass that of winter 2007.
World leading dedicated toy and baby products retailer update. In late July, we secured an order for 834 Thermofocus units from this retailer. The products are currently on the shelves at 150 of their 250 nationwide stores just in time for two key selling seasons: cough/cold and the holidays. This past week, they placed an additional order for 2,100 units. Nondisclosure agreements will not allow the name of this major retailer (now in the top 50 within the Forbes listed Reputation Institute Report) to currently be released.
Mass Merchant/Chain Drug negotiations. Retailers set their planograms months in advance. Therefore, we will approach all of the major retailers at the ECRM show in February/March for the 2009/2010 cough/cold season.
Thermofocus Receives Prestigious Award. Tecnimed, the manufacturer of the Thermofocus, was bestowed the 2008 European Temperature Monitoring Devices Technology Innovation Award by Frost and Sullivan for its technological innovation in introducing the world's first non-contact thermometer, the Thermofocus.
No link to Costco. Kidz-Med has never claimed that their Kidz-Med Thermofocus 5-in-1 non- contact thermometer was in Costco. The Kidz-Med brand has never been sold at Costco. Another entity was able to place the product there, and we cannot confirm whether that model is or is no longer available at Costco.
Goals for Q4. As we've mentioned in a prior announcement, we are planning on adding a top European baby product called the mommy recorder to the Kidz-Med website (www.kidzmed.com). The Italian manufactured Mommy Recorder is a unique voice-recording device, which allows a mother to easily record a 6-second message designed to calm baby when he or she is upset. Baby's cry activates the message, and will then repeat itself 8 times in order to provide a soothing environment for the child. The mobile device easily mounts to the baby's crib, and duals as a soft night-light. Two educational DVD's will also be added to the product line, which focus on child health, safety and well-being. We have also broadened our online marketing focus to include social media marketing which is a current trend being adopted by most major businesses in order to gain enormous brand awareness in a particular target market. The no-cost strategy is designed to increase SE rankings and conversions.
People.com Features theThermofocus. A Time Inc. company, Celebrity-Babies.com,
who regularly features celebrity moms and dads such as Heidi Klum and Seal, Angelina Jolie and Brad Pitt, Jennifer Garner and Ben Affleck, featured the Thermofocus on October 20. To see the positive review, go to http://www.celebrity-babies.com/2008/10/kidz-meds-therm.html.
In addition to our feature at People.com/Celebritybabies.com, to our growing list of media mentions we add:
Bio Optics World http://bioopticsworld.com/display_article/339195/131/none/none/NEWSA/Noncontact-IR-thermometer-proves-accurate-in-pediatric-clinical-test
Louisville Courier Journal
http://www.courier-journal.com/apps/pbcs.dll/article?AID=2008809180328
Indianapolis Star
http://www.indystar.com/apps/pbcs.dll/article?AID=/20080923/LIVING01/809230312/1083/LIVING01
CafeMom
http://www.cafemom.com/dailybuzz/toddler/140/A_Kinder_Gentler_Thermometer
The Star Press
http://www.thestarpress.com/apps/pbcs.dll/article?AID=2008810140305
Please understand that as noteworthy events occur, ASFX will release announcements in a timely fashion, but not before an event has taken place. Since ASFX is waiting on other business relationships to complete actions, there are no other current facts to create news releases around; I have provided you with the most up to date news.
Hopefully this information provided you with a better sense of our current status. We sincerely thank you for your support and understanding.