Children's Health and Safety Products Company Set to Launch Top European Baby Product
European market leader Mommy Recorder is first amongst others to be added to Company's product line by 4th Quarter 2008Weston, FL -August 26, 2008-Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources, Inc. (Pink Sheets: ASFX), today announced that they are planning on introducing an innovative European market leader, Mommy Recorder, which is one of the many innovative products the Company plans to add to their child health and safety product line. The strategy is enabled by the Company's recent announcement of having received a commitment for a line of credit of up to five million dollars to be used strictly for Purchase Order and Accounts Receivable financing.
The Italian manufactured Mommy Recorder is a unique voice-recording device, which allows a mother to easily record a 6-second message designed to calm baby when he or she is upset. Baby's cry activates the message, and will then repeat itself 8 times in order to provide a soothing environment for the child. The mobile device easily mounts to the baby's crib, and duals as a soft night-light.
"This product owns a generous portion of the market share in Europe. Competition in the US market is slim for a product that offers a trauma-free solution for baby and parent. Capturing a substantial amount of the market share in the US is certainly a realistic Company goal," states Dr. Christopher F. Tirotta, CEO of American Scientific Resources, Inc.
The Italian Manufacturer who is expected to supply the recorder, as well as the other targeted products, generated approximately million in sales revenue for 2007. Initially the high-margin recorder will be available for an inexpensive suggested retail price on Kidzmed.com by the fourth quarter of 2008. The other innovative products are expected to follow suit by introduction online.
Kidz-Med already distributes several products throughout North America in Walgreens, and is currently filling a PO from a renowned worldwide specialty baby retailer. The Company continues to accomplish their goals of sourcing child health and safety products globally that have not yet been introduced to the US/North American markets.
Dr. Tirotta states further, "Our strategy is designed to obtain a high return on investment by initially offering the product online. Eventually, we plan on distributing it through the strong distribution network that we are creating with the major nationwide chain drug stores and mass merchants."
About Kidz-Med, Inc.
A division of American Scientific Resources, Inc., Kidz-Med, Inc., was founded in 1993 by Dr. Christopher F. Tirotta to create children's pre-operative educational videos "A Hospital Trip With Dr. Bip" and "Dr. Bip's New Baby Tips". Today, Kidz-Med, Inc. is leading the pediatric and children's health and safety products industry in innovation by providing the most revolutionary patented family-friendly products sourced from around the globe to help keep children safe and parents reassured. For additional information, visit www.kidzmed.com or the corporate web site, www.americansci.com.
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This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
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