AMERICAN SCIENTIFIC RESOURCES SIGNS $1,000,000 MEDIA DEAL
Strategy is to Build Brand Awareness, Grow Revenues of Market-Ready ProductsNew Paltz, NY -- May 23, 2007 -- American Scientific Resources today announced that the Company has signed an agreement with Global Media Fund to launch a multi-media advertising campaign valued at ,000,000. American Scientific Resources, Inc.(OTC: ASFX.PK) is the holding company for wholly-owned subsidiaries Heart Smart, Inc. and Kidz-Med, Inc.
The campaign is designed to educate consumers about, and build brand awareness for, the Company's Kidz-Med Inc. division and its market-ready products. It includes production and placement of ads for nationally syndicated newspaper features and radio programs, a short form DRTV ad for release on spot market television stations, cable systems, and/or networks, and a custom-designed Internet campaign. An equally comprehensive campaign for the Company's Heart Smart, Inc. division and its products is scheduled for an aggressive roll-out in 2008.
Specifically, the advertising campaign is designed to educate consumers about the features and benefits of Kidz-Med's premier product, the Kidz-Med Thermofocus®, the first non-contact infrared clinical thermometer, which ASFX anticipates will become the "gold standard" in thermometry.
"We're very excited about working with Global Media Fund to create this far-reaching media campaign for our Kidz-Med division. We're confident that the level of exposure provided by this campaign, combined with our revamped retail packaging and progressive market rates, will assure retailers of the salability of Kidz-Med products in general, and the Thermofocus in particular, and ensure that our sales initiative directed toward major retailers is successful." stated Dr. Christopher Tirotta, ASFX President and CEO. "Long-term our goal is for American consumers to recognize American Scientific as the leading U.S. distributor of innovative health and safety products," Dr. Tirotta concluded.
About American Scientific Resources, Inc.
American Scientific Resources, Inc. provides a broad range of family-oriented healthcare and medical products through its wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart, Inc.
Kidz-Med is a leading brand of innovative pediatric products, including the world's first non-contact thermometer, Thermofocus®.
Heart Smart, Inc. sells a product line of nutraceutical supplements targeting the prevention of cardiovascular disease, utilizing the most bio-available form of CoQ10, Hydro-Qsorb®.
American Scientific Resources' growing customer base includes one of the nation's leading drug store chains and nationwide medical suppliers. American Scientific's products are carried by national drugstore chains.
Additional information about American Scientific Resources may be found at http://www.americansci.com.
About Global Media Fund
Global Media Fund is committed to their clients business success. They essentially become an investor in their clients company while providing them with strategic resources to achieve their goals and benchmarks. They provide the client with necessary tools for their success — media and financial market exposure — by simply taking restricted stock, not cash, for their services. That means they can use their cash to keep their business growing. Meanwhile, providing a variety of services that are integral to ensuring the clients company exceeds its potential. GMF’S track record is impeccable. Millions of consumers across the U.S. have learned about their portfolio companies through a well-honed GMF media campaign. Global Media Fund works with the client to develop the right stories about their products, as well as helps them choose the right media vehicles to get them maximum visibility. Seeing their products and services in the newspapers and magazines, on television and on the internet will give the clients company the third party credibility it needs to attract investors and enhance market awareness. According to a Columbia University study, GMF’s media features are 4 times more effective than traditional advertisements.
Additional information about Global Media Fund may be found at http://www.globalmediafund.com
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects", "intends", "anticipates", "will", or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.
Contacts:
Investor Relations
ROI Group LLC
John Tsemberides
212/495-0743
john@roiny.com
OR
Robert Giordano
212/495-0201
rgiordano@roiny.com
For the Company
American Scientific Resources
Erika Stanczak - Vice President of Marketing
845/255-2200
estanczak@americansci.com