American Scientific's Kidz-Med Subsidiary Invited To Present Products at ECRM
American Scientific's Kidz-Med Subsidiary Invited To Present Products at ECRM's Cough & Cold and Allergy EventAMERICAN SCIENTIFIC will Exhibit to 141 Buyers Representing the Nation's Largest
Drugstore, Supermarket, and Mass Merchant Chains
NEW PALTZ, N.Y.--(BUSINESS WIRE)--American Scientific Resources Inc. (Pink Sheets:ASFX - News), Walter Lambert, CEO of American Scientific Resources, today announced that the Company's Kidz-Med subsidiary will showcase its newest product at ECRM's Cough & Cold and Allergy event at the Hyatt Regency in Jacksonville, Flordia, March 4th through March 8th, 2007. ECRM produces category-, season-, and theme-specific Efficient Program Planning Sessions (EPPS) for product manufacturers and retailers. American Scientific Resources, Inc. (PNK:ASFK) is the parent company for wholly-owned subsidiaries Heart Smart, Inc. and Kidz-Med, Inc.
Kidz-Med will introduce its newest product in the Kidz-Med line, the Thermofocus (No-Touch) Thermometer. The Thermofocus uses advanced infrared and patented aiming lights to take instantaneous temporal (forehead) temperature readings, which are deemed more accurate than ear thermometers, and as accurate as rectal readings, without ever actually touching the skin. Kidz-Med is the exclusive retail distributor of the Thermofocus in the U.S. The Thermofocus (No-Touch) Thermometer is currently available at www.kidzmed.com.
Kidz-Med will also display its Pacifier Medicine Dispenser, which enables an easy-to-administer, accurate dose to be delivered toward the back of a baby's tongue, and the Kidz-Med Ultrasonic Nebulizer, which provides quick relief for children with asthma and other respiratory diseases among its other products.
"We're looking forward to furthering knowledge of our newest Kidz-Med product at the Cough & Cold and Allergy EPPS," stated Lambert. "Specifically, our goal is to work with retail chains to put the Thermofocus into every home's medicine cabinet and establish it as the new 'gold standard' of thermometry," Lambert concluded.
The Cough & Cold and Allergy EPPS provides vendors/manufacturers with the opportunity to meet with retail buyers in the cough, cold, and allergy categories in private suite one-on-one planning sessions to present new items, promotions, marketing, and strategic direction. The EPPS format replaces the traditional manufacturer's sales presentation in the retailer's office.
About ECRM
Efficient Collaborative Retail Marketing (ECRM) held its first Efficient Promotional Planning Session (EPPS) – category specific events covering everything from health and beauty care to cold and cough – in 1994 in Miami, Fla. Today with more than 140 EPPS events under its belt, ECRM is recognized as the industry leader in business planning – streamlining the sales and marketing supply chain for manufacturers and retail buyers around the world. Complementing the company's EPPS events, ECRM offers buyers and sellers in the U.S. and abroad a suite of hi-tech solutions, including a distributed software program – eFusion – and other online tools. Visit www.ECRM-Online.com for additional information about the company’s upcoming events, and newest online tools and software that bring more efficiency to business. More information about ECRM may be found at www.ecrm-online.com.
About American Scientific Resources, Inc.
American Scientific Resources, Inc. provides a broad range of family-oriented healthcare and medical products through its wholly-owned subsidiaries Health Smart Systems, Inc. and Kidz-Med, Inc. Health Smart Systems is a leading producer of cardiovascular nutraceutical supplements and vitamins. Kidz-Med is a leading brand of innovative pediatric products. Additional information about American Scientific may be found at www.americansci.com.
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